May 25, 2004

SIMPLE, BRILLIANT, EFFECTIVE

Gerard of American Digest explains how to shake up the Vast Left Wing Conspiracy of the Old Media by hitting them where it hurts.

Editors love printing your letter that takes them to task because it shows they are pleased to balance a large chunk of airtime or copy with a few seconds or inches of dissent.

But the dirty little secret beneath the editors' love for your outraged letter is that means, almost all of the time, that you didn't send that letter to one of the editors' advertisers.

Editors hate it when people write to the advertisers. If enough people write, editors have to have a conversation with their advertising director. Not that anything will come of it, but they hate the casual watercooler conversation that begins, "We're getting some heat from Nike about that dingbat Robert Scheer, can't you get him to..."

This post is an essential bullet in your bandolier of anti-idiotarian ammo, since Gerard goes into great detail on how to effectively target the advertisers.

I cackled with cruel glee during the entirety of the piece. Does this make me a bad person?

UPDATE (5-25-04 7:45PM) Tammi of Road Warrior Rules for Survival showed me this excellent post at Laughing Wolf that points out a few more targets. Another armor-piercing round for your bandolier.

posted by Harvey on May 25, 2004 at 06:06 PM | Permalink | 2 Liars
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Comments on SIMPLE, BRILLIANT, EFFECTIVE
Tammi exemplified on May 25, 2004 07:27 PM

Blake over at Laughing Wolf has a post up that discusses this also. It's actual looking at several ways to hit the media where it hurts. link is http://laughingwolf.net/

exemplified on January 2, 2005 03:45 AM

You may find it interesting to check the sites dedicated to...